Who is Bad Mama?

What can they do for me?

Rachel Hudson, the wicked fast Visual Craftsperson and founder of Bad Mama Creative has over a decade of strategic design, illustration and art direction experience. She is passionate about working with people who want to take their brand to the next level. Rachel is hard working, endlessly creative, and always on time.

Rachel loves to explore the woods with two spunky dogs, swim, stargaze, try new craft beers, watch cartoons, and most importantly, spend time with her incredibly wonderful wife, who’s called MAMA, and super cool daughter.

Bad Mama does all of this!

Brand Strategy

  • Brand Strategy & Positioning

  • Brand & Product Naming

  • Story & Messaging

  • Brand Audit & Equity Analysis

  • Market & Consumer Research

  • Content Strategy

Brand Identity

  • Logo & Identity System

  • Packaging & Line Extensions

  • Web & Mobile Design & Development

  • Brand Standards, Guides & Toolkit

  • Ongoing Brand Management

  • Ongoing Art Direction for your existing in-house creative team

Brand Application

  • Marketing Collateral

  • Brand Merchandise

  • Sales Materials

  • Signage & Wayfinding

  • Stationery & Business Systems

  • Digital Marketing Assets

  • Social Media Photography

  • Social Media Planning, Campaigns & Support

 

The Process of Working Together:

  1. Collaborative Project Kick-Off

    We will discuss engagement objectives, brand opportunities and challenges, priorities, collaboration and your business goals.

  2. Research, Strategy & Visual Brief

    Bad Mama dives into the history and culture of the brand and the specific market space. Then Bad Mama briefs the client on what they’ve learned and together we forge a path for the development of the brand. Using collective insight we uncover new opportunities and begin to create bold, brilliant visual assets for the brand.

  3. Concepting & Design

    Bad Mama will explore a broad range of conceptual and aesthetic avenues to bring the brand to life, with a focus on strong differentiation in the marketplace.

  4. Finalization

    Refinement to creative work is an essential part of creating a powerful brand identity. Bad Mama believes in working collaboratively with clients because the best ideas come from a team of passionate people.

  5. Optional: Brand Maintenance

    Bad Mama is open to long term relationships with clients who need a visual craftsperson to handle graphic design, illustration, and social media strategy. On an on going basis, Bad Mama looks for opportunities to improve and grow the essence of your brand.

 

Client Fit

We work best with involved and passionate partners who believe in their product and want to take a collaborative approach to building success for their brand. They understand that a brand’s character extends beyond its visual look and touches every aspect of message and storytelling. They should be willing to make big, bold decisions with confidence, and, most importantly, trust in Bad Mama’s expertise and ability to build something remarkable together.